Concern in Malmesbury at plans for 60 store signs

This Is Wiltshire: Concern in Malmesbury at plans for 60 store signs Concern in Malmesbury at plans for 60 store signs

Waitrose has submitted plans to put up more than 60 signs – some illuminated – at its store in Malmesbury, in a conservation area.

The town council, St Paul’s Without Parish Council, the Residents Association and Malmesbury Greenfield Campaigners have submitted objections.

Many signs are for information, such as opening times and details on parking.

However, there also plans for four illuminated signs, two measuring 4.7ft high and 22ft wide , with the store logo.

Caroline Moore, of the Malmesbury Greenfield Campaign, who lives near the store, said: “The Waitrose site already dominates the approach into Malmesbury and views from the by-pass.

“It therefore has little need for signage visible outside the site, telling potential customers of its existence.

“Waitrose should be asked to add signs indicating the way to the High Street.

“They could have a map similar to the one at Old Station Yard, as the route will not be obvious to visitors unfamiliar with the town, or who are simply disoriented by recent changes.

“This would also be an opportunity for local businesses to work with Waitrose to promote awareness of the High Street.”

People have until Tuesday to support or object to the plans to Wiltshire Council.

The company has said parking for 170 employees at its new Malmesbury store will be considered in the weeks after it opens, amid rumours that job applicants were told no staff parking would be provided.

Store spokesman Anya Fisher told the Gazette & Herald that, under the company’s green initiative, it would be encouraging employees to take public transport, walk or cycle before looking at staff parking.

It comes after questions were raised on social networking site Facebook, highlighting concerns that staff would not be allocated parking spaces and would have to find alternative sites in the town if they were planning to drive.

Ms Fisher said: “It’s still in the early stages.

“During the opening weeks, we will discourage staff from using the car parks, to try to encourage more customers.

“After that, there will be a designated area for staff, but it depends branch-to-branch on how busy the store is and how successful it is.”

The store is scheduled to be completed in August.

Waitrose announced last week that it had begun recruiting staff for its new Malmesbury store.

It aims to create 170 jobs which are being advertised through www.jlpjobs.com.

The company said that recruitment was due to close on Sunday.

Comments (4)

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8:02pm Thu 22 May 14

Sarah-jane12 says...

Of course there will be large "Waitrose" signs on the building. And it is understandable to have a sign indicating where the store is from the main road - It's only obvious to those in the Malmesbury area, because we know where it is. Members of my family who live elsewhere have had to ask where it is. I haven't a clue what the alleged 60 signs will be, but I would think most will be on the store's land? I for one am looking forward to having a decent supermarket in Malmesbury, roll on the opening day.
Of course there will be large "Waitrose" signs on the building. And it is understandable to have a sign indicating where the store is from the main road - It's only obvious to those in the Malmesbury area, because we know where it is. Members of my family who live elsewhere have had to ask where it is. I haven't a clue what the alleged 60 signs will be, but I would think most will be on the store's land? I for one am looking forward to having a decent supermarket in Malmesbury, roll on the opening day. Sarah-jane12
  • Score: 5

8:11am Fri 23 May 14

wiltshireborne says...

"Signs? You want signs!? You'll be wanting lights next too I suppose?"

You people in Malmesbury are amazing. Perhaps you'd be happier if the council just blocked off the by-pass at either end and let you live out your little 18th century life in peace.
"Signs? You want signs!? You'll be wanting lights next too I suppose?" You people in Malmesbury are amazing. Perhaps you'd be happier if the council just blocked off the by-pass at either end and let you live out your little 18th century life in peace. wiltshireborne
  • Score: -4

1:30pm Fri 23 May 14

anon emouse says...

This is already an eyesore as you enter the historic town of Malmesbury. If people in the town don;t know where it is then they must have been abducted for the past few years.

As the main A429 runs right by it signage should be kept to a minimum. If you can't see the bloody thing then you should not be driving.

Imaging if it had been on the Nurden's site, set back and easily signposted from a roundabout outside, but that would have made far to much sense..

You all have your council to thanks for what your ending up with.
This is already an eyesore as you enter the historic town of Malmesbury. If people in the town don;t know where it is then they must have been abducted for the past few years. As the main A429 runs right by it signage should be kept to a minimum. If you can't see the bloody thing then you should not be driving. Imaging if it had been on the Nurden's site, set back and easily signposted from a roundabout outside, but that would have made far to much sense.. You all have your council to thanks for what your ending up with. anon emouse
  • Score: 6

2:49pm Mon 2 Jun 14

Harry_Collier says...

In England, with our own little time zone, it begins to get dark soon after 4 pm in winter. So, of course, neon signs are needed during the supermarket opening hours. Otherwise people might end up in Chippenham, still looking for Waitrose!
In England, with our own little time zone, it begins to get dark soon after 4 pm in winter. So, of course, neon signs are needed during the supermarket opening hours. Otherwise people might end up in Chippenham, still looking for Waitrose! Harry_Collier
  • Score: 0

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