HOLT-based creative design studio Mette, along with its specialist sub-brand Pop Up Cookspace and agency N2O, are now working with Tesco after producing 900 brand-adaptable demonstration units for stores all across the UK.

The collaboration provides Tesco Extras and Superstores the chance to demonstrate, promote and sample their suppliers' products in store with custom branding.

Mette and Pop Up Cookspace, based in the Glove Factory Studios, were selected by N2O to take part in the project based on their past work including the ability to easily and quickly rebrand the stands without compromising aesthetics.

Grant Finney, senior campaign director at N2O, said: “Working with Mette was an enjoyable experience. They did a great job, delivering on time and on budget and maintaining high professional standards. Mette worked with us to identify challenges and devise solutions to meet our specific needs, showing a flexible, collaborative attitude at all times.”

Later this year, Pop Up Cookspace will be attending Lunch! and Food Matters Live to further showcase its products to the food trade industry, offering mini-kitchens, sampling units and more to suit a variety of projects and professional foodies.

Caroline Santos, creative director of Mette added: “Where food is concerned, the best expression of your brand is a live event where consumers can sample the product and be inspired. So much thought and care goes into brand, innovation, ingredients, culinary styles and campaigns that it is vital to extend that same consideration into the physical environment – especially if it's a temporary one that has just a short time to make a big impact.

“Our Pop Up Cookspace products, and the sampling units and accessories we’ve produced in collaboration with N2O for use in Tesco stores, are an expression of this. They are mobile and practical, but adaptable for the brands that will be using them, and an engaging platform to showcase high calibre products and creativity.”