Europe-wide savings cut Lidl's booze costs
2:20pm Monday 21st January 2013 in News
LIDL has responded to a survey by the Adver showing some supermarket alcohol is cheaper than at the cash and carry. The survey also found rock-bottom alcohol prices at the main stores in the town.
The Government is proposing to introduce minimum pricing to tackle binge drinking.
The pub trade is also calling for the measure to help it compete with supermarkets.
Lidl was among the stores in the survey.
A spokesman said: “We aim to offer our customers the highest quality products at the lowest possible prices.
“We are an international retailer with 600 stores in the UK and thousands more across Europe.
“As we are able to offer the same product to customers in a number of countries, we benefit from economies of scale so our customers receive the low prices they have come to expect.”