Reel boost expected for Trowbridge Wednesdays
Organisers of Trowbridge’s weekly market believe the new £17 million St Stephens Place cinema development will boost town centre trade.
After launching in March, the Fore Street market, which runs from 9am-4pm every Wednesday, has seen footfall increase from 42 people visiting the town centre in a five minute period, to 137.
Ahead of the opening of the Odeon cinema and six restaurants in St Stephens Place in October, Trowbridge Town Team, who organise the market with Wiltshire Council, is producing a leaflet publicising the town’s indoor and outdoor markets.
David Baker, chairman of Trowbridge Town Team, said: “We want to bill the town as a one-stop shop for visitors on a Wednesday. The cinema is certain to bring in more people and all the businesses should look to profit through partnership.”
Mr Baker said he anticipated the market and other businesses would receive more trade from people using mobile network EE’s two-for-one Wednesday cinema offer.
The market homes around 30 stalls selling a selection of fresh food, clothing and furniture.
Mr Baker, former Trowbridge Chamber of Commerce president, said: “We have got to the stage now where we are firmly established and offering a boost to Trowbridge’s economy. We are really pleased by the huge increase in footfall and that our relationship with Wiltshire Council has gone so well.
“We are very confident that we’ve got about 80 per cent of it right as there’s such a buzz in the town every Wednesday. But I believe there’s still room to make the market better.”
A meeting discussing the progress of the market will take place at Trowbridge Town Hall on Wednesday, September 11.
Organisers will be looking at the possibility of offering car parking incentives, extending the days it runs, holding specialist markets and encouraging more young people to run stalls.
For more on the market, email firstname.lastname@example.org or visit www.trowbridgetownteam.wordpress.com
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