Monopoly game is flying off shelves
SHOPPERS are being urged to snap up their copy of Monopoly: Swindon Edition as demand has been so high.
The initial copies of the game have all been distributed to shops despite the game being launched less than a month ago.
At the beginning of October the local edition of the world famous board game was released and since then hundreds of copies of the game have been sold.
Graham Barnes, publicist for the board game, says sales of the board have been brisk since the launch.
He said: “People don’t seem to be able to get enough of the game. Copies have been flying off the shelf.
“The popularity of the game has been so much we have had to order the printing of a second batch of the game, which are being produced right now.
“It may be the case that we have to order a third print to meet the Christmas demand. We think the only ones left come Christmas Day will be the ones on Santa’s sleigh.”
The launch of the game ended months of anticipation and speculation as to which Swindon landmarks would fill the squares of the games.
Residents and organisations were all asked to vote and offer their suggestions. In front of an eager crowd at the Steam Museum it was announced the Magic Roundabout had taken the most expensive square with Arkell’s Brewery, Swindon Town Football Club and Coate Water also featuring.
Graham said: “We just want to say a big thank you to everyone who has helped make this game such a success.
“The support and reaction we have had from people has been overwhelming so we want to share our gratitude with people.
“There have been enquires from all over the world from places such as China, Australia and the USA so the picks have obviously been very popular.”
With copies of the game selling so fast, retailers in the town are predicting the game will be one of the biggest sellers this Christmas.
Martin Hoar, the manager of Waterstones in the Brunel Centre, said: “The game has been selling really well so far. There were a lot of pre-orders before it was released and the sales have not slowed down since.
“We have sold about 300 copies of the game and as long as we have got the stock it will be one of our strongest titles this Christmas.”
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