SWINDON motor dealer Pebley Beach has reached the finals of the prestigious AM Awards, known as “the Oscars of the motor industry”.

The awards ceremony, which is run by motor industry magazine AM, acknowledges exemplary performance within the trade.

Pebley has been nominated by Hyundai in the Excellence in Aftersales category, and is up against two BMW dealers: Bowker Blackburn in Lancashire, and Rybrook BMW in Warwick.

In the preliminary rounds, the dealership had to submit a business report and make a presentation to a member of the independent judging panel.

Managing director Dominic Threlfall said: “We pride ourselves on our excellent aftersales service, and making the final cut is a testament to the fantastic team.

“It’s the first time we’ve ever been nominated for the AM Awards, and simply making the finals will enhance our reputation regionally and nationally."

The Pebley team will be attending the ceremony at the International Convention Centre in Birmingham today.