More than 100 half price tickets were sold during Wiltshire Music Centre’s one-day flash sale last Wednesday.

Fifty tickets were sold for Talvin Singh & Friends on Saturday at £9, 28 tickets sold for Schubert Ensemble on March 21at £11, and 45 tickets sold for Sam Carter Trio/Sam Sweeney on March 22 at £8.

This was the first flash sale for the music centre in Bradford on Avon. The discounts were for customers who receive the centre’s E-newsletter, read its tweets or visit the centre’s website or Facebook page.

Gary Prestwich, marketing and development manager, said: “The flash sale was targeted at people who interact with us digitally.

“The response has been great, and it’s been especially rewarding to see people buying tickets for musical genres that they might not normally have come to see.”