Badminton Horse Trials winner Sam Griffiths is not the only one celebrating after a booming weekend for businesses, thanks to the annual sporting event.
With more than 130,000 people flocking to the area for the trials, businesses have reported a huge boost to their finances.
Simon Haggarty, manager of the Old Bell Hotel in Malmesbury, said: “Badminton is great. We are likely to have the judges stay with us and they arrive any time from the Tuesday. The last left us on Monday.
“The hotel is always full and really busy. We would like to have Badminton every month.”
In Castle Combe, the manager of the Castle Inn Hotel, Hakan Tiryaki, said it was already fully booked for next year’s trials.
He said: “It has been great. It’s incredible how many people come from all over the world; they come from New Zealand, the US, Sweden and everywhere.
“We were very busy and we received a lot of requests that we just couldn’t accommodate.”
More than 500 businesses took trade stands at the show, including Kate Negus Saddlery from Calne, AC Nurden Plant Hire from Malmesbury and Goldeneye Video and Photography, of Grittleton, the show’s official licensed photographers.
Charlie and Boo West, owners of the Neeld Arms, Grittleton, sponsored rider Harriet White on her horse Party Puzzled and were excited to watch her take part in the trials.
Harriet, 15, from Hullavington, competed in the Amateur Grass Roots event and came 19th overall.
Mrs West said: “Harriet did very well. She was a bit disappointed with her dressage, but had a clear round in show jumping and cross country, so she felt she could have been fourth or fifth if dressage had gone well, so she was a bit disappointed.
“Badminton was great. We are always busy during Badminton and they are always nice people.
“When it’s Badminton, you know you are going to be busy but it’s just nice to be part of the event.
“It’s always good fun and everyone is always in a good mood, whatever the weather.”
While many businesses welcomed visitors from further afar, the Sherston tearooms' owner, Caroline Jarvis, said it had been full thanks to local people coming in to avoid the traffic.