Swindon Borough Council is backing a national campaign which aims to highlight the issues surrounding child sexual exploitation (CSE).

The National Child Sexual Exploitation Awareness Day, which is being held on Sunday, is encouraging everyone to think, spot and speak out against sexual exploitation.

CSE is a form of child sexual abuse. It occurs where an individual or group takes advantage of an imbalance of power to coerce, manipulate or deceive a child or young person under the age of 18 into sexual activity either in exchange for something the victim needs or wants, and/or for the financial advantage or increased status of the perpetrator or facilitator.

The victim may have been sexually exploited even if the sexual activity appears consensual. Child sexual exploitation does not always involve physical contact; it can also occur through the use of technology.

Any child can be at risk of CSE. Boys and girls from all ethnic backgrounds experience CSE and can be at risk. Children with learning disabilities, autism spectrum conditions (ASC) and attention deficit hyperactivity disorder (ADHD) can be more vulnerable to CSE than their non-disabled peers.

Residents are being urged to familiarise themselves with the typical signs of child sexual exploitation and report anything suspicious about it they may see.

Coun Fionuala Foley, Swindon Borough Council’s cabinet member for Children’s Services, said: “We fully support National CSE Awareness Day. Child sexual exploitation is a despicable crime and we must do all we can to keep all our young people safe. I would urge anyone in Swindon who hasn’t already done so to visit our website www.saysomethingswindon.co.uk so they can find out more information about CSE and discover what signs to look out for and who to report them to.”

If people are concerned that a child is at immediate risk of CSE they should ring Wiltshire Police on 999. If the child is not at immediate risk but people still have concerns and have some details about the child, such as their name or address and they live in the Borough of Swindon, they should contact MASH (Multi Agency Safeguarding Hub) during office hours (Monday to Friday, 9am to 5pm) on 01793 466903 or send an email to FCP@swindon.gov.uk

Otherwise people should call Wiltshire Police’s non-emergency line on 101 to report their concerns about possible sexual exploitation.