New look website aims to boost tourism in Wiltshire
11:25am Thursday 18th October 2012 in By Staff reporter
VisitWiltshire is launching today a brand new tourism website, www.visitwiltshire.co.uk
The redesign of the site has focused on building a portal which showcases the best of Wiltshire tourism to give visitors a user-experience that is inspirational, informative, engaging and welcoming.
VisitWiltshire is forecasting that the new website will increase the number of visitors to www.visitwiltshire.co.uk by 30 per cent.
The new website will be promoted extensively to VisitWiltshire’s target UK and international markets through a number of digital marketing initiatives launching in October – including, for the first time ever, video advertising on the London Underground.
A showcase film-reel will be running daily across 13 stations on a total of 45 screens from October 29 until November 12.
The revamped www.visitwiltshire.co.uk includes inspirational information in the form of newly commissioned photography, social media and video content, an increased focus on arts and culture, things to do and outdoor activities; tactical information aimed at driving bookings, with more focus on accommodation and special offers, planning advice, itineraries and member pages; media information with a revamped latest news section and enhanced social media links.
In the next phase of website development planned for 2013, VisitWiltshire will be looking at introduction of a new mobile site, foreign language sites, an online shop, and widgets/tripadvisor reviews.
Fiona Errington, marketing manager for VisitWiltshire, said: “Our aim in developing this site has been to raise awareness of Wiltshire’s fantastic tourism offer, inspiring new visitors, and encouraging repeat visitors to stay longer and explore the whole of the county.”
The new website has been completely re-designed by VisitWiltshire with its online marketing group, members of which have been instrumental in helping design the visual aspects of the site.
The site uses the award winning New Mind e-tourism platform which combines state of the art e-tourism technology with tourism website design, and online marketing capabilities.
Richard Veal, managing director of New Mind, said: "At a time of increased competition for visitor spend, it is great to see a destination that truly understands the importance of focusing on its unique proposition. VisitWiltshire came up with an innovative twist on the usual tourism web site design and the end result really feels like you are holding an augmented reality window on everything the destination has to offer.”
A key objective of the re-development has been to raise the profile of VisitWiltshire’s 450 members on the site. Achieving this by increasing member website visibility and traffic through enhanced entries and improved online marketing, and better search engine optimisation.