THE new-look planning application to redevelop the old Bowyers factory site in Trowbridge has been submitted to Wiltshire Council.

The plans, announced in December, feature a petrol station, a Morrisons supermarket with 510 car parking spaces, two non-food shops, a family pub, two restaurants, two cafes.

They also have a 20,000sq ft gym instead of a cinema that was initially proposed.

Developer Prorsus has identified the application as a revision, or back-up plan, and not a replacement for its original cinema scheme, which was controversially rejected by Wiltshire Council last year.

As part of the application, Prorsus has agreed with the council to delay an appeal into the rejection of it first bid.

Wiltshire and Trowbridge councillor Graham Payne said: “Overall, I’m 100 per cent behind the application and the proposed £46m investment in Trowbridge.

“If we miss the boat here, I predict the town centre will suffer for the next 15 years.”

Wiltshire Council’s target date for assessing the application is February 11.

After the initial Prorsus plan was rejected, residents campaigned strongly in support of the proposal, holding a march in the town and setting up a Facebook group.