App offers chance to save cash

A mobile phone app aiming to bring shoppers to Trowbridge is planning a big push to get more members over the Easter holiday.

The TikTap app shares offers from Trowbridge businesses, allowing shoppers to use their mobile phones in-store to redeem the deals.

Shoppers can also easily see the range of stores in Trowbridge thanks to the app.

The app, launched by mobile technology firm 2ergo Ltd, features the county town as a reward for the hard work of Trowbridge Town Team campaigning for the government’s Mary Portas funding last year.

Ellie Gill, co-ordinator for Trowbridge Town Team, said: “This is a loyalty scheme for people to sign up to and it is a fantastic tool to promote Trowbridge.

“Since we launched in October, we’ve been encouraged by the sign-ups we’ve had so far, but we really want to further engage with people over Easter.”

Users ‘tik’ the offers which appeal and when in a shop can ‘tap’ their mobiles over an electronic ‘pod’ to redeem them.

Up to 50 Trowbridge businesses can take advantage of the technology on a completely free trial with no hardware or licence fees for the first year.

Visit www.tiktap.com or contact Ellie Gill at trowbridgetownteam@gmail.com or Mark Barnes, TikTap’s partnership manager, by emailing mark.barnes@tiktap.com.

Comments (2)

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10:44am Sat 26 Jan 13

blindingly obvious says...

I take it this will not work on blackberrys or normal mobile phones which is not clear in the article. Will those local regulars be disadvantaged or will they be able to get a barcode voucher or numerical code for the said offers on a webpage. How much are Trowbridge Chamber of commerce paying the company for the first years 50 places.
I take it this will not work on blackberrys or normal mobile phones which is not clear in the article. Will those local regulars be disadvantaged or will they be able to get a barcode voucher or numerical code for the said offers on a webpage. How much are Trowbridge Chamber of commerce paying the company for the first years 50 places. blindingly obvious

5:56pm Sat 26 Jan 13

Mrs Donnyfly says...

They can't spell tick.
They can't spell tick. Mrs Donnyfly

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