Robins reach out to community
6:00am Tuesday 17th September 2013 in Latest News
SWINDON Town are looking to team up with local youth football clubs after launching their Pro Red initative in association with sponsors Excalibur.
Pro Red is a scheme designed to connect Town with youth sides in Swindon and the surrounding area, with Robins FC, Highworth Town Juniors and Melksham Town Juniors becoming the first clubs to join the scheme.
Any youth club in the area can affiliate with a number of benefits on offer.
Affiliate clubs can buy discounted tickets to Swindon home matches, with 10 per cent of those ticket sales going back to the participating club.
On their selected matchday, clubs will also get the chance to play on the pitch at half-time and form a guard of honour as the two teams emerge from the tunnel, and they will also be assigned an first-team player as their ‘player ambassador’.
Adam Wainright, the club’s marketing and hospitality executive, explained the thinking behind Pro Red.
“It’s extremely important that the football club form very close links with the community,” he said. “Naturally these clubs play football week-in, week-out and we want to forge a relationship and encourage them as much as we can to support their local, professional football club through an affiliate partnership scheme.
“We want to show junior football clubs that, as the most senior football club in the region, we are very approachable and keen to build bridges and to take an active interest in junior football in the region.”
Local company Excalibur are sponsoring the initiative with a grant pot of £5,000 available for affiliate clubs to apply for extra funding. CEO James Phipps said: “It’s a good opportunity for the Club to build strong links with the clubs around Wiltshire. It’s the largest football club in the area and it’s important that the kids get engaged in football and if they can engage with Swindon Town Football Club it makes for a very healthy football club in the future. Excalibur does lots through sporting organisations to help kids engage and be active and a programme that does all of that but helps out my beloved football club at the same time is a great win-win.”
Mark Collet, chairman of Highworth Town Juniors said.
“It’s a great initiative,” he said. “It opens up so many more avenues with Swindon Town. It helps get junior clubs involved in football itself and.
“I think is a great initiative.”
For more information about the scheme, contact Wainwright on 0844 880 1094 or email email@example.com.
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