Honda Civic unveiled

This Is Wiltshire: First production model of the new Civic Tourer car coming off the production line, which marks the start of mass production of the car at Honda’s Swindon plant First production model of the new Civic Tourer car coming off the production line, which marks the start of mass production of the car at Honda’s Swindon plant

A NEW car, designed and manufactured entirely in Swindon, rolled off the production line yesterday, to much fanfare.

The Honda Civic Tourer was created at the Research and Development facility in the town, and it is hoped that, if successful, it will herald further developments in the town.

The site near South Marston will now manufacture the vehicle ready to hit forecourts around Europe early next year.

Adrian Killham, the chief engineer for the new car, said: “It is normal for cars within Honda to be developed largely in Japan.

“The fact the new Tourer has been developed in Swindon has brought many benefits to the process, in terms of language and time difference.

“Obviously we have had a lot of support from Japan but the centre for the development has been on site here.

“Everyone who has been involved is very proud of what has been achieved.”

The Civic Tourer is a five-seater family car and has already been receiving very positive reviews from the motoring media around the globe.

It is hoped that this initial enthusiasm will translate into sales and in turn lead to further projects being developed at Swindon.

Adrian said: “While we will be selling this within the UK it will also be transported across other markets, such as Germany.

“I think it is great to see the work of the people in Swindon being sold all over Europe.

“On top of that, if people see the high quality work we do here then perhaps it will encourage others to work here.

“Local workers have played a big part in this project from its initial stages right through until now.”

While more than two years has been spent developing the car, it is coming off the production line ahead of schedule.

Adrian is a prime example of the inventiveness which has gone into the car’s development.

“I saw a close family friend struggling to get a dog into a car because it was raised so far off the ground,” he said.

“So for this car we have made it much lower to make it easier not only for dog owners but also for their pets.”

The launch was attended by many of the workers who have been involved in the development process, as well as senior members of management.

Honda’s European president and chief operating officer Manabu Nishimae, who attended the event, said: “More than any other product, the Civic Tourer highlights the ambition, energy, skill and tenacity of our Associates.

“Developed, designed, tested and produced here in Europe, the Civic Tourer demonstrates what can be achieved by our European teams.”

Comments (10)

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1:03pm Fri 13 Dec 13

house on the hill says...

Lets hope it really does well and helps Swindon. Doesn't do much for me but hopefully others will like it and buy it.
Lets hope it really does well and helps Swindon. Doesn't do much for me but hopefully others will like it and buy it. house on the hill

3:20pm Fri 13 Dec 13

tucker81 says...

Next version of the Swindon **** car
Next version of the Swindon **** car tucker81

4:34pm Fri 13 Dec 13

house on the hill says...

Not keen on this version but had one of the old shape for over 5 years and really liked it and it never once let me down. I just think they try to be too different and it doesn't always turn into sales.
Not keen on this version but had one of the old shape for over 5 years and really liked it and it never once let me down. I just think they try to be too different and it doesn't always turn into sales. house on the hill

6:40pm Fri 13 Dec 13

Jim from swindon says...

really good news for the 800 staff they got rid of !!
really good news for the 800 staff they got rid of !! Jim from swindon

6:55pm Fri 13 Dec 13

FedUpPubGoer says...

Just a different shaped car for all the idiot Civic drivers that race along the A419 every weekday morning ,carving up everyone else that dares to be in front of them, on there way to work at Honda. I use that road every day and the way Honda employees drive morning and evening beggars belief......
Just a different shaped car for all the idiot Civic drivers that race along the A419 every weekday morning ,carving up everyone else that dares to be in front of them, on there way to work at Honda. I use that road every day and the way Honda employees drive morning and evening beggars belief...... FedUpPubGoer

6:29am Sat 14 Dec 13

GalaxyMan says...

FedUpPubGoer wrote:
Just a different shaped car for all the idiot Civic drivers that race along the A419 every weekday morning ,carving up everyone else that dares to be in front of them, on there way to work at Honda. I use that road every day and the way Honda employees drive morning and evening beggars belief......
But luckily everybody else is super-sensible on the road aren't they!
Nice looking car.
[quote][p][bold]FedUpPubGoer[/bold] wrote: Just a different shaped car for all the idiot Civic drivers that race along the A419 every weekday morning ,carving up everyone else that dares to be in front of them, on there way to work at Honda. I use that road every day and the way Honda employees drive morning and evening beggars belief......[/p][/quote]But luckily everybody else is super-sensible on the road aren't they! Nice looking car. GalaxyMan

8:54am Sat 14 Dec 13

Tyran66 says...

Anyone else wish they made the Golf in Swindon instead or is it just me? :)
Anyone else wish they made the Golf in Swindon instead or is it just me? :) Tyran66

5:39pm Sat 14 Dec 13

street2000 says...

Honda have lost the plot hence declining sales. More interested in pushing the Honda name than their products. Much better cars on the market which you can personalise such as MG, Citroen etc.
Honda have lost the plot hence declining sales. More interested in pushing the Honda name than their products. Much better cars on the market which you can personalise such as MG, Citroen etc. street2000

5:47pm Sat 14 Dec 13

faatmaan says...

better late than never to a niche corner of the market, mobile field engineers like myself seek a good quality vehicle with a sizeable boot, as we speak now have a new mark 7 W golf BM estate from a poorly contested market, good luck to all.
better late than never to a niche corner of the market, mobile field engineers like myself seek a good quality vehicle with a sizeable boot, as we speak now have a new mark 7 W golf BM estate from a poorly contested market, good luck to all. faatmaan

5:08pm Sun 15 Dec 13

house on the hill says...

street2000 wrote:
Honda have lost the plot hence declining sales. More interested in pushing the Honda name than their products. Much better cars on the market which you can personalise such as MG, Citroen etc.
Seriously? I would rather walk than drive an MG or Citroen, massively unreliable and drop value like going off a cliff! Unless you are a boy racer with wide wheels, drainpipe for an exhaust that actually slows it down, blue lights and stripes everywhere and a full membership of the RAC for when it breaks down!

And even Golf's have been overtaken by better cheaper cars now. Civics are ultra reliable just dont like the direction they have taken. But for the sake of Swindon lets hope it does really well.
[quote][p][bold]street2000[/bold] wrote: Honda have lost the plot hence declining sales. More interested in pushing the Honda name than their products. Much better cars on the market which you can personalise such as MG, Citroen etc.[/p][/quote]Seriously? I would rather walk than drive an MG or Citroen, massively unreliable and drop value like going off a cliff! Unless you are a boy racer with wide wheels, drainpipe for an exhaust that actually slows it down, blue lights and stripes everywhere and a full membership of the RAC for when it breaks down! And even Golf's have been overtaken by better cheaper cars now. Civics are ultra reliable just dont like the direction they have taken. But for the sake of Swindon lets hope it does really well. house on the hill

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