Devizes Claire Perry MP helped to launch the new Internet Matters portal at the Museum of Childhood in London, along with mother and daughter team former Blue Peter presenter Janet Ellis and singer Sophie Ellis-Bextor.

Britain’s four major internet service providers - Talk Talk, BT, Sky and Virgin -have come together to launch a new not-for-profit child internet safety organisation that creates a one stop hub for parents, directing them to a huge amount of information and practical steps to keep families safe online.

The ISPs have also funded a substantial advertising campaign and also devoted their own marketing resources to promoting Internet Matters and once again, Britain is leading the world in child internet safety.

After the launch, Mrs Perry said: “We have made great progress in improving internet content filters but we know parents want help and advice on online safety, not just technology improvements.

"That is why I am so pleased to celebrate the launch of Internet Matters – a new organisation and web portal where parents can access the best possible advice and information on keeping families safe online.

"Backed and promoted by the four major British ISPs who serve over 90 per cent of internet households in Britain, Internet Matters will be a real force for change."