Charity bike ride Wrong Way Round returns to Yatton Keynell this Sunday, after a break last year.
The event was inspired by a milestone in the village that reads 97 Miles to Hyde Park Corner.
David Else, one of the volunteer organisers, said: “The original plan, in 2009, was to cycle to London. But, realising we’d finish far from home, we decided to ride from Hyde Park Corner instead, hence the wrong way round.”
This year, to encourage more beginners and families to take part, there will be a shorter, 19-mile circular lap around country lanes from the Bell Inn at Yatton Keynell.
The route goes through Kington St Michael, Stanton St Quintin and Hullavington, up near to Sherston and back through Grittleton.
Mr Else said: “People can do it to raise money for their own chosen charity, or just for fun.
“In previous years, we have had over 100 people taking part. Our best year for fundraising was 2011, when we raised over £10,000 for charity.”
Riders can enter on the day and set off between 6am and 2pm, depending on the number of laps they choose to do.
The village pub will host a barbecue, tea and cakes, icecreams, music and stalls and children’s activities, from noon until 4pm.
Entry forms are available from www.yattonkeynell.com/ wrong-way-round