Long-standing customer Marion Burfield opened LloydsPharmacy in Malmesbury's new approach to healthcare information and support.

Marion has a chronic lung condition and is a campaigner for the British Lung Foundation.

The Malmesbury team in the High Street now offers LloydsPharmacy’s new approach to community health, which has been developed to improve access to healthcare information and support, including free, enhanced services for a range of conditions including skin health and pain management.

The pharmacy’s new skin offering covers all aspects of skin health from medicines management advice for people on prescription treatment to medicated skin products. A hi-tech addition is a skin analyser machine.

Pharmacy manager Sharon Moisejevs said: “We are delighted to be a pioneer in a project that will do much to raise awareness of healthcare needs at a local level.

“What we want to do is help people discuss their health problems, offer support on how we can help them and how they can help themselves, all in relaxed surroundings where people can feel more comfortable talking about their concerns.

“The new skin analyser is a great addition to the services we offer. It looks at several different features, including hydration and elasticity, using scientific probes and a micro-camera.

"The results then help us to recommend the most suitable care routines and products.”

Pain management is another area where the Malmesbury pharmacy team now offers enhanced support.

The LloydsPharmacy pain control service is said to reduce 46 percent of people’s pain after four weeks of taking their pharmacist’s advice.

“We know many who suffer from long-term health conditions don’t always want to go to their doctor every time they have a question,” said Ms Moisejevs.

“Our dedicated and experienced team is supporting local residents’ healthcare needs by providing services that complement GPs and other healthcare professionals by offering convenient, one-to-one support in pleasant, modern surroundings.”

LloydsPharmacy in Malmesbury is open from 9am to 6.30pm, Monday to Friday, and 9am to 5pm on Saturday.

LloydsPharmacy also offers an Online Doctor service, where customers can seek advice for a range of health concerns via www.LloydsPharmacy.com before collecting prescribed treatment at their pharmacy.