Crockerton doctor, Graham Cox and his father Ronald are looking to use the power of social media to fund the production of a device that prevents back pain during car journeys.
They are launching a funding campaign through www.crowdfunder.co.uk to raise funds for the device called Shoft which they spent four years designing and is designed to keep the driver and passengers in a healthier ergonomic position.
The website allows business start-ups to seek funding from a large number of individuals who each pledge small amounts of money if they think the proposition is viable.
Dr Cox said: “Our first commercial run sold out in a week, so we need to move to a higher production facility to meet the demand. Explaining our product and the benefits to a wide population will hopefully motivate people to pledge small donations to help fund us.”
For information on the campaign register at www.shoft.co.uk to be notified when the Crowdfunder campaign goes live.