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Tented Market traders in fight for survival


TRADERS at Swindon’s tented market have called for help as their business prospects hang by a thread.

The venue off Commercial Road re-opened last October after a two-year absence but, four months on, only 20 of the 28 stalls have survived.

High business rates, the recession and a small number of shoppers are all being blamed for the situation, which is so bad one trader said he knew another who was taking only £4.50 a day.

Market manager Mark Parmenter said: “We spent a lot of money, re-opened it and now the people of Swindon aren’t supporting us and 20 traders are trying to survive.

“We, as a company, have done what the people wanted and now we just feel the people of Swindon aren’t coming.

“The council need to do something and start helping.”

Since December, eight traders have moved out and now other traders are receiving rate demands, which they say are set to raise in April following a revaluation.

Many of the businesses complain the rates, set by the Government, are too high. Although traders said the £2 for four hours parking deal over Christmas did see more customers and trade, once this stopped in January sales halted again.

Mr Parmenter said there was no mention of the market on the inSwindon website and there are no billboards around the town centre to direct people to the venue.

Ash Mistry, who runs Egg-E-Licious, a stall which provides various egg-inspired dishes, said: “There’s some people taking £4.50 a day. I don’t think the council has any idea how difficult it is for local traders.”

He criticised the council’s interest in projects like wi-fi.

“They want to be first in everything, but what about first in looking after new businesses?” he said.

Steve Hollister, who runs gothic clothing and jewellery outlet The Little Rock Shop, was in the tented market for 13 years before it shut down in 2007.

He said: “It doesn’t compare to what it was like before.

“There’s still people coming in and saying they didn’t realise the market is back open – there used to be a sign at Debenhams.”

Stallholder Barry Callan, who owns Soundfit, said since Christmas he was having to use his personal savings to keep the business going.

He said: “The council haven’t done anything to promote the place.

“We kind of feel the council don’t want us here, I don’t think we fit in with their new Swindon.”

“Everyone feels let down, we’re not big multi-national companies, we’re all local people trying to keep ourselves off the dole queue.”

Osman Khan, who runs Today’s News newsagents, has been at the tented market for three months.

He said: “We’re not making hardly anything, just covering the rent and just about covering the stock.

“I’m really just about holding on.”

He said the recent loss of traders had not helped because it made the market appear even emptier.

A council spokesman said: “Business rates are not set by the council and there’s nothing we can do to change them – the valuations and bandings are all set by the government.

“We can’t simply signpost the tented market because there are dozens of businesses in the town centre, all of which could make a potential case for having their own signposts.

“We have to draw a line somewhere, so we signpost the top five businesses in terms of floorspace.”

Simon Jackson, the chief executive of inSwindon, the Business Improvement District company that manages the town centre, said: “Despite the fact that the stall holders don’t pay a BID levy to inSwindon, we do support them in several ways.

“We promoted them on our website when the tented market re-opened in autumn 2009 and we also dedicated a third of a page to the market in our full-colour glossy newsletter in October.”

He added that the inSwindon street team was out last week helping the traders out with some issues and cleaning off chewing gum outside the market.

Comments(17)

umpcah says...
8:59am Wed 10 Feb 10

Gosh, the chewing gum outside has been removed ! Let`s all pack in the tented market now !

Bobfm says...
9:06am Wed 10 Feb 10

Sadly many small business's are in the same boat with much greater overheads. That said I and others did comment about how the proposed rents appeared unsustainable in the current climate.

Billy Jo says...
9:09am Wed 10 Feb 10

Oh Boo Hoo.... !
The council have not been promoting these companies. I'm sorry, but when did it become part of the council's remit to pay for advertising private companies.
I for one would not be too happy to see my council tax being used to encourage people to visit Egg-E-Licious.

woodlums says...
9:17am Wed 10 Feb 10

the saying "use it or lose it" is exactly why the tented market is not flourishing, it shut down and people went elsewhere.
Its no use complaining now. The management made a decision at the time and should have stuck by it, not moan because theyve now lost the trade.

snoopers says...
9:21am Wed 10 Feb 10

Billy Jo wrote:
Oh Boo Hoo.... !
The council have not been promoting these companies. I'm sorry, but when did it become part of the council's remit to pay for advertising private companies.
I for one would not be too happy to see my council tax being used to encourage people to visit Egg-E-Licious.
WIFI project - SBC cant discriminate can they?

Donkey of Langton says...
9:45am Wed 10 Feb 10

The Council cannot turn on and off, a business location like the Tented Market, as they would a light switch. A market is too downmarket (excuse the pun) for big egos and the spirit of old Swindon is being lost forever. Reopening was a ploy to generate some support from those who did not want it to close in the first place, it ain't worked because the traders are, quite truthfully, not specialist enough to draw punters in as anything on sale is available where it was for sale when the place was shut down.

This crowd of uncaring and typical Conservatives have big ideas for a 'little' town centre and they are failing.

here we go again, it's the Government's fault for setting unfair rates, never the contribution the traders have to make to landlords etc. Nothing is ever this Council's problem, pass the buck Tories on anything they get their attitudes set on which do not work out.

politicrat says...
10:35am Wed 10 Feb 10

Market manager Mark Parmenter said: “We spent a lot of money, re-opened it and now the people of Swindon aren’t supporting us ..."

a marketing study would have saved all this trouble.

Swindon people have enough discount, low quality shops around, as a matter of fact we are saturated by them.

Swindon shoppers go to Reading, Bristol for a nice day out shopping not the swindon tented market LOL

get real....

trustnopolitician says...
11:20am Wed 10 Feb 10

When the market was closed Swindon taxpayers were told this was part of the"regeneration" project.

No regeneration in the area ( except Wharf Green a colossal waste of money) but the SBC policy has had the opposite effect of regeneration as far as the market is concerned.

Had the Councillors done their homework the traders concerned would not have had the first closure which has led to the unhappy situation today.

by the way umcah - Chippenham has nothing to be proud of in this respect.

umpcah says...
11:39am Wed 10 Feb 10

trustnopolitician wrote:
When the market was closed Swindon taxpayers were told this was part of the"regeneration" project. No regeneration in the area ( except Wharf Green a colossal waste of money) but the SBC policy has had the opposite effect of regeneration as far as the market is concerned. Had the Councillors done their homework the traders concerned would not have had the first closure which has led to the unhappy situation today. by the way umcah - Chippenham has nothing to be proud of in this respect.
How right you are !

snoopers says...
12:05pm Wed 10 Feb 10

Maybe it will be regenerated after all - seems all these projects have been merely postponed until the privatisation of Swindon Commercial Services. Just like the postponed PArk North and Walcot development which is funnily enough back on track with SCS carrying out the work. I wonder who is on the board?

Captain Sensible says...
1:19pm Wed 10 Feb 10

Its a shame they didnt moce this useless tent to London like they said they would, after all, we could have a lovely block of flats for immigrants or a hotel on the site by now if they had!If you want to visit a decent market go to Blunsden, or Marlborough or almost anywhere else!

umpcah says...
1:31pm Wed 10 Feb 10

Captain Sensible wrote:
Its a shame they didnt moce this useless tent to London like they said they would, after all, we could have a lovely block of flats for immigrants or a hotel on the site by now if they had!If you want to visit a decent market go to Blunsden, or Marlborough or almost anywhere else!
Can recommend Devizes on Thursdays. Dairy products, fish, fruit, vegetables together with household requirements are all available at reasonable prices. Pleasant places for refreshment are all close to the bus stops. Even on cold days it tends to be busy- it`s just a matter of giving people what THEY want !

HoneyPie says...
3:17pm Wed 10 Feb 10

A pre-fab shopping hall is NOT a street market.

Why not have proper market stalls along Canal Walk? On regular market days? This might solve the 'business rates' issue.

And have a proper mix of things like fruit & veg stalls, clothing, shoes, whatever, that people would be interested in buying. This might bring the customers in.

Do your research before making these decisions. Look at the successful markets, such as Salisbury.

It could be done and it could bring more people into the shopping centre, but the powers that be need to think it through properly first...

umpcah says...
4:25pm Wed 10 Feb 10

HoneyPie wrote:
A pre-fab shopping hall is NOT a street market. Why not have proper market stalls along Canal Walk? On regular market days? This might solve the 'business rates' issue. And have a proper mix of things like fruit & veg stalls, clothing, shoes, whatever, that people would be interested in buying. This might bring the customers in. Do your research before making these decisions. Look at the successful markets, such as Salisbury. It could be done and it could bring more people into the shopping centre, but the powers that be need to think it through properly first...
Think it through ? When did they last go that far ? No chance, I`m afraid !

smartcabman says...
5:50pm Wed 10 Feb 10

Im sorry but the tented market is total crap. The stores are not worth going to. Went in there when it 1st reopened and it took about 4 mins to look round. Thats how rubbish it is. Close it down and make it into a car park.....

itsamess says...
7:50pm Wed 10 Feb 10

Do remember we had some great markets here with quite a vibrant town centre. We had fleet street market destroyed to improve the image--the famous indoor market that had just about everything with numerous shops on commercial road that kept all the odds and sods that brought many folk from all over the place for a days shopping with our numerous greasy joe cafes. We had the brunel market that closed because it did not fit the new management companies image of swindon and then the tented market that started well. Pray tell me how is the image of this promise--that has been ongoing for so many years of a vibrant regenerated town centre? It is just that--an image.

reality_check says...
9:48pm Wed 10 Feb 10

HoneyPie wrote:
A pre-fab shopping hall is NOT a street market. Why not have proper market stalls along Canal Walk? On regular market days? This might solve the 'business rates' issue. And have a proper mix of things like fruit & veg stalls, clothing, shoes, whatever, that people would be interested in buying. This might bring the customers in. Do your research before making these decisions. Look at the successful markets, such as Salisbury. It could be done and it could bring more people into the shopping centre, but the powers that be need to think it through properly first...
HoneyPie, of course you are right, and your ideas and suggestions make perfect sense.
.
Sadly, however, this is Swindon; a place where common sense and civic decision making rarely collide.


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