Shopkeeper Phil Birkett aims to prove that Marlborough’s Jazz Festival can’t be licked.

Mr Birkett plans to sell ice creams to the annual influx of festival visitors this weekend from a classic Pashley tricycle he has restored.

Thousands of visitors will flock to Marlborough International Jazz Festival, which this year celebrates its 25th anniversary.

More than 100 bands, singers and musicians are to play in more than 20 venues.

The headline act will be jazz queen Clare Teal, who lives in Bath and, as well as having a successful and lucrative recording career, has become a much-loved national radio presenter.

The festival has become a truly international event with acts coming to Marlborough from all over the world and the festival box office getting inquiries from as far away as Asia and South America.

Festival director Nick Fogg has promised “the biggest and best” festival in its history.

Mr Birkett runs the Acceler8 car spares, bike and leisure goods shop in Hilliers Yard and, like many retailers, his takings have suffered.

He bought the ice cream tricycle on eBay and found a fridge designed to fit it in Stoke on Trent in the Midlands.

“It was a wreck when I bought it,” said Mr Birkett who has used his bicycle shop skills to rebuild and re-spray the three-wheeler.

“It was about 30 years old and it came with its original Mars ice cream freezer,” said Mr Birkett.

It now has new freezer so he can sell New Forest Ice Creams under the name of Moo Moo’s Ice Cream – thought up by his younger son Sam, ten.

Sam and big brother James, 12, will be taking their turn at selling the ice cream to help the jazz revellers chill-out.