Ferraris roar into town to boost dealership
9:10am Friday 21st September 2012 in Latest News
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supercar Opening of the Dick Lovett Ferrari showroom at the Copse in Swindon. Pictured is the chairman of the company, Peter Lovett.Picture Stuart Harrison
Ferraris worth £1m arrived in Swindon yesterday promising a golden age for cars and motoring in the town.
The Ferraris were here to launch the new multi-million pound Dick Lovett showroom, next to Junction 16 of the M4.
And, as well as Ferrari, a new showroom has been built for Audi.
New buildings are also planned for Fiat and Alfa Romeo, Nissan and Skoda in West Swindon next year, promising more than 100 new jobs in 2013.
The Dick Lovett business began selling Honda motorcycles in Victoria Road in 1959 and had just a handful of employees.
It later moved to the edge of town and has now spread to Hungerford. Bristol and Cardiff and employs a total of 500 people.
As well as its Ferrari dealership it also deals in Maserati, Mini and BMW “We are thrilled to be here in Swin-don because Swindon has always been good to us,” said company chairman Peter Lovett, whose father started the business.
“We have always been a family business and I am really proud of my team who have supported the company over the years which have enabled us to build and move into a fantastic new showroom.
“This sets new standards of customer care and service as befitting a Ferrari and here in Swindon is our flagship location.”
Mr Lovett said he was pleased that Swindon’s motor trade was looking good despite the current economic situation.
The new showroom is called the Copse – a name which it shares with part of the Silverstone race track – and it employs 35 people on site.
The premises have enough room for 50 cars over two storeys and, with a variety of old and new Ferraris, a conservative value of the stock would be about £10m.
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Comments(12)
MrBstard
says...
10:27am Fri 21 Sep 12
are u mad
says...
10:50am Fri 21 Sep 12
plus do you not think that in the current economic state it's good to see signs of growth and companys engouraging people with money to the town?
Peter has done an amazing job of carrying on what his father started whilst still maintaining a good reputation.
Even Angrier Monkey
says...
11:56am Fri 21 Sep 12
.
That and you can drive past if you fancy a bit of car p**n
Disco20
says...
12:20pm Fri 21 Sep 12
Despite the above, still good for local jobs & business.
iconcur
says...
1:52pm Fri 21 Sep 12
oldlegtrailer
says...
2:14pm Fri 21 Sep 12
bellyup
says...
2:51pm Fri 21 Sep 12
Malkym
says...
9:52pm Fri 21 Sep 12
are u mad wrote:your OBN is on its way from Lovetts.
you'd be surprised how much money there is in swindon!!! plus do you not think that in the current economic state it's good to see signs of growth and companys engouraging people with money to the town? Peter has done an amazing job of carrying on what his father started whilst still maintaining a good reputation.
are u mad
says...
8:14am Sat 22 Sep 12
multi million pound company continuing to expand whilst the rest of the country collapses, happy employee's (and no i don't and never have worked for lovetts, neither do i know or ever met Peter) and an outstanding reputation.
where all very quick to slate people and companys in this day and age and i think it's about time we actually looked at things and gave praise to the ones that do exactly what they say they will.
topsecret
says...
9:08am Sat 22 Sep 12
Malkym wrote:you're a NOB
are u mad wrote:your OBN is on its way from Lovetts.
you'd be surprised how much money there is in swindon!!! plus do you not think that in the current economic state it's good to see signs of growth and companys engouraging people with money to the town? Peter has done an amazing job of carrying on what his father started whilst still maintaining a good reputation.
SlantedView
says...
12:54pm Mon 24 Sep 12
LordAshOfTheBrake says...
10:22am Fri 21 Sep 12