THE Swindon Outlet Centre has teamed up with fashion shoe icon Kurt Geiger and creative company Bright Bricks, to create the largest Lego shoe.
The shoe, in the West Mal, resembles the pink Kurt Geiger Esme heel and measures 1.6m wide and 1.5m long and weighs 75kg.
Centre manager Tina Cumpstey said: “The giant Lego Kurt Geiger shoe will be a fantastic draw for shoppers and showcases the great brands we have here at the outlet.
“We hope we can make it the largest ever Lego shoe.
“And we hope shoppers will come down and celebrate the brilliant discounts and treats we have on offer.”
Ed Diment, from Bright Bricks, said: “At Bright Bricks we have created all sorts of fun shapes, from a replica of the London 2012 Olympic Stadium to the world’s tallest Lego Christmas tree.
“It is very exciting to be working on the fashion side of things and creating what will be the largest Lego Kurt Geiger shoe.”