Wiltshire councillor Laura Mayes, who is halfway through a course of chemotherapy, has joined campaigners taking part in Pink Week in Devizes this month.

From October 8 to 13, the town is turning pink to raise cash for Cancer Research UK in its fight against breast cancer. Coun Mayes is urging as many businesses and residents as possible to give it their support.

She said: “I had breast cancer five years ago and now it has come back. But even in those five years, the advances in treatment have been remarkable and I am already benefiting from the research funded by members of the public. “It is definitely easier this time.

“Cancer used to be a killer but it not like that any more. Most people recover completely. “Thanks to the work done by organisations like Cancer Research, it is just a disease like any other and can be treated.

“Although I am not looking forward to the rest of my treatment, I am not scared.

“I feel honoured to be able to join Cancer Research UK’s fundraising campaign and raise awareness of breast cancer and the strides being taken to help women like me.”

During the week, local shops will display pink balloons, banners, awareness leaflets and many will organise their own fundraising events for Cancer Research UK’s lifesaving work.

ACU hairdressing in High Street are among the businesses getting involved. Owner Scott Green has donated a luxury hair package worth £800 as a prize in a raffle and tickets will be on sale from October 8.

Sainsbury’s supermarket has agreed to allow Cancer Research volunteers to collect for the charity at the store throughout the week.

Maria Gomez, Cancer Research UK’s area volunteer manager for Wiltshire, said: “The message to everyone is clear: Cancer Research UK needs you.”

Businesses can request a fundraising pack packed with tips for organising an event to raise money for lifesaving research from local organiser Bo Miles-Hobbs, who can be contacted on (01380) 813092.