More than 60 businesses in Royal Wootton Bassett town will be turning pink on Friday with the help of a new business association.

Businesses will be decorating their windows in pink, dressing up in pink clothes, wigs and feather boas, selling pink cakes, and holding raffles, games and competitions to help raise funds for Cancer Research UK.

The Royal Wootton Bassett Business Association was formed in August with the aim of working together to promote business in the town.

Meetings are held once a month to share news, views and challenges related to running a local business, and to organise events designed to highlight the varied and active business community.

Shops, restaurants, the town council and other businesses will be joining in the pink-themed fun, with Mike Leighfield, the mayor of Royal Wootton Bassett, also promising to wear something pink when he judges the winner of the most imaginatively dressed window.

Dandelion gift shop proprietor, Hazel Newson, who is one of the founders of the group, said: “The aim of our association is simple. We think Royal Wootton Bassett is a great place for business and we believe we can get that message across more effectively as one group.

“Town centre focused events such as turning the town pink are a fabulous opportunity to show just what can be achieved when we all work together.”

For more information about the association, which is free to join, email or log on to RWBBusinessAssociation