Malmesbury boutique Beau Belle Lingerie, which only opened last year, has reached the finals of a national award.
The independent shop opened in October and was nominated by one of its suppliers, Gossard, for Best Newcomer Award at the Stars Retail Awards.
Dee Harris, who runs the shop with her friend Sue Lehrer, said: “We are absolutely thrilled –it’s a big award in the lingerie world. We haven’t been open long and it shows we give good service.”
The Stars Awards are independently judged by a jury of 22 brands in swimwear, lingerie and legwear and organised and sponsored by Underlines Magazine and supported by owners of the Lycra brand.
The winners will be announced on November 8 at the Cumberland Hotel in London.