A new pop up shop in Chippenham’s Emery Gate shopping centre is selling goods made in or close to Wiltshire.

Products are arts/crafts and food items and range from wooden insect houses, aprons, chopping boards, jewellery, prints, soap, tea, chilli sauces and honey.

Dan Gregory, of Chippenham and one of the people running the shop, said: “A lot of people sell their wares at market but a lot don’t have a permanent outlet. We are here until Christmas and we would like to see if it is a model that could work elsewhere.”

Chippenham mayor Andy Phillips opened the shop, called Pop Shop Wiltshire, on Thursday.

He said: “I am delighted to see it open. It is not just a new shop but an enterprise which is exciting in its aspect and vision. The people running it are using Chippenham as their opening gambit. They have replaced an empty shop in one of our main shopping centres which is this day and age is welcome.”