The British Heart Foundation is urging engaged couples in Wiltshire to ask wedding guests for donations to the charity instead, as a survey reveals that over a quarter of gifts given to newlyweds will never be used.
BHF's Celebrate with the BHF website provides a virtual gift service where couples can sign up to receive donations to the charity instead of gifts.
People in the South West spend an average of £52 on a wedding gift for friends or family members, money that could be used to fund life saving heart research and preventative care.
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Over a quarter of people surveyed in the South West are receptive to the concept of donating to charities on their wedding day.
Celebrate with the BHF provides couples with the facility to create their own web page to upload images and receive messages and also supply wedding day materials like heart shaped table confetti, balloons, badges and personalised donation forms.
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