Morrisons launches new scheme encouraging customers in Swindon to recycle more

The supermarket has put new labels on hundreds of its products, showing how the packaging can be recycled.

The scheme is inviting customers to return recyclable plastic packaging, which is not widely taken at kerbside, to all its stores.  

The scheme makes it clear if the packaging can be recycled at home or at store

By using two front-of-pack icons, it makes it clear if the packaging can be recycled at home or at store.

The supermarket will recycle this plastic in the UK and turn it into recyclable carrier bags and bin bags.

Packaging manager at Morrisons Natasha Cook said: “Our customers tell us they want us to reduce packaging, and where we can’t remove it they want to recycle it.

“So, we are putting clear icons on the front of 400 popular purchases – and inviting customers to bring back packaging they can’t recycle at home.

“The new clear ‘at a glance’ labels on the back of our packaging is also designed to help our customers recycle – whether pots, tubs, trays, bags, film, bottles or glass.”

This plastic will be turned into recyclable bags

Initiatives introduced by the supermarket over the last 12 months will remove 9,000 tonnes of unnecessary or problematic plastic a year.