A series of Lego posters have sprung up around Swindon with the tagline 'Rebuild the World'.
The posters, which have been spotted on bus stops, feature Lego creations and characters such as Batman.
It is part of a campaign from the toy company to encourage imagination and creative problem solving in children.
Rebuild the World was launched in September by Lego and Mark Ronson after a report from the World Economic Forum on the future of jobs.
The report places creative problem solving in the top three skills the job market will require from 2020.
Chief marketing officer at Lego, Julia Goldin, said: "Rebuild the World is all about seeing where imagination takes us and celebrating the natural creativity of children.
"We want to encourage kids around the world to develop and retain these skills as they grow older.
"With this campaign, we want to inspire people of all ages to play and unleash their creativity to create a world of infinite possibilities."
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