THE founder of a Swindon PR firm has become an ambassador of an active sports clothing company.

Award-winning business and organisational development expert Sara Tye of redheadPR has been announced as the latest ambassador of Sundried, the active sports clothing company.

Sara, a triathlete who trains for the half ironman, said “I was so honoured to be asked to be an ambassador of this awesome brand.

"Their commitment to sustainable fashion is something that I truly value and I’m proud to be part of an organisation that’s helping to combat the environmental impacts of the fashion industry.

"I love the fact that it's sustainable but also technical. It’s a brand and company trying very hard to be the best.”

The Sundried apparel is designed to enhance performance, Their activewear features anti-odour, UV protection, and temperature control technology.

Jess Tonking from Sundried said, “Sara epitomises exactly what Sundried ambassadors are all about; passion, drive, and an interest in sharing knowledge with the world. We look forward to working with Sara and embarking on a long relationship with her.”

Sara is the founder and managing director of redheadPR, ex-chair of Swindon Triathlon Club and a top business development mentor.

She was CEO of Etape Suisse the company that provides inspirational cycling tours and high-level networking opportunities in Switzerland.

Sara continued, “As an ambassador, I can’t wait to share my knowledge with Sundried’s amazing followers and customers. I love their clothing and I look forward to helping others achieve so much more in their sporting goals.”