THE Virgin Media shop in the town centre will close later this month.

One customer who visited the shop this week said he was told by staff that the Parade branch of the broadband, phone and TV service provider will close on March 26.

Virgin Media confirmed to the Adver that the Swindon branch will be closing for good, along with several other branches across the country.

A lack of profits at 25 stores was the reason behind the Richard Branson-owned company’s decision.

A spokesman said: “We have carried out a thorough review of our sales operation which included looking at the performance of our retail stores and kiosks.

“As a result, we are making changes to our sales functions and are proposing to close 25 of our outlets which are not generating a sustainable return. This includes the Swindon store.

“We are now consulting with our people and are supporting employees impacted by the proposal, including identifying opportunities to move to new roles within Virgin Media.”