The founders of Little Moons mochi desserts said they are working hard to meet the huge demand after the snack went viral on short-video platform TikTok.
Little Moons are a Japanese-inspired dessert that consist of mini ice cream balls wrapped in a thin layer of rice flour dough called "mochi".
They come in a range of flavours including Alphonso Mango, Sumatran Coconut and Vegan Chocolate, and cost £4.50 for a box of six.
But shoppers across the UK have been left disappointed because they are sold out at several supermarkets.
The demand for Little Moons has been driven by a viral trend on TikTok that sees users filming their attempts at searching for the treats and experimenting with mixing flavours.
A search for #LittleMoonsMochi on TikTok, reveals almost 9 million users have viewed videos about the treats.
Tesco sales are up 2,500% vs. December 2020, Waitrose +400% and Ocado +600%.
Who’s behind Little Moons?
Brother and sister, Howard & Vivien Wong, launched Little Moons in 2010 on a mission to bring Japanese mochi with a delicious, modern twist to the masses.
Having grown up eating traditional mochi in their parent’s bakery they knew the potential these little balls had to deliver a moment of total happiness to whoever ate them.
- SEE ALSO: Where to buy Little Moons in UK
It took them two years to master the mochi making process and perfect the ice cream recipes, working with top chefs and using quality ingredients to create the perfect flavour combinations.
What has Little Moons said?
Howard Wong, Little Moons Co-Founder told us: “TikTok has catapulted our mochi ice cream into being the UK’s must-have food of 2021.
"Seeing the British public go to ‘Big Tesco’ in search of Little Moons in their thousands, and the videos they created being viewed over 100m times, has been incredible.
“Having experienced our biggest few weeks in sales recently, we are working hard to meet the huge demand for Little Moons and working to expand our distribution across the country so customers have an easier time finding us.
"At the moment, our ice cream is selling out as soon as the freezers are re-stocked.
“Over the last 10 years, we've seen Little Moons grow into an incredibly successful company but the TikTok phenomenon has seen millions of people discover us and we’re so grateful to every TikTok user who’s made it happen.”
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