A major road close to the M4 in Wiltshire is set for a multi-million-pound investment from the government after being deemed 'high-risk'. 

The Department for Transport has looked at some of the most unsafe roads in the South West, and has earmarked £6.98m to be spent improving the A3102 between the M4 junction 16 near Swindon and the A350 in Melksham. The stretch serving Royal Wootton Bassett and Calne covers a distance of almost 30 miles.

The A3102 revamp is one of 27 new schemes that will be delivered across England, driving forward safety improvements such as re-designing junctions and improving signage and road markings.

The programme hopes to reduce the risk of collisions, in turn reducing congestion, journey times and emissions.  

To date, £100m has been provided through the programme to improve the 50 most dangerous roads in England, the majority of which are rural roads. Some of the improvements already made include improved signage, safer pedestrian crossings and better-designed junctions.

Transport Secretary Mark Harper said:  “Britain’s roads are some of the safest in the world, but we are always looking at ways to help keep motorists and all road users safer.

“That’s why we’re investing nearly £9 million to improve road safety across the South West and this is the first crucial step to ensuring local councils have the support they need to keep everyone safe, while also reducing congestion and emissions.”

Part of a national investment of £47.5m to 27 different schemes around the country, the allocation has been based on data independently surveyed and provided by the Road Safety Foundation. The data analysed is based on a road safety risk, looking at data on those killed and seriously injured alongside traffic levels.

The previous rounds of the Safer Roads Fund focused on treating the 50 highest-risk local A-road sections in England with enhanced road safety engineering interventions, and the scheme is set to prevent around 1,450 fatal and serious injuries over the next 20 years.

According to Road Safety Foundation analysis, early estimates suggest that the £47.5 million investment should prevent around 760 fatal and serious injuries over the next 20 years, with a benefit to society of £420 million.

Once the whole life costs are factored in for the schemes, the overall Benefit Cost Ratio of the investment is estimated at 7.4, meaning for every £1 invested the societal benefit would be £7.40. 

Dr Suzy Charman, executive director of the Road Safety Foundation said: “The commitment and funding announced today is transformational for road safety teams in local authorities across the country. It will allow them to proactively reduce risk and make these 27 roads safer and more inviting for all road users.

“Systematic changes have already had a big impact on road death and serious injury, for example seatbelts and airbags protect lives when crashes happen. 

In the same way, we can design roads so that when crashes happen people can walk away, by clearing or protecting roadsides, putting in cross-hatching to add space between vehicles, providing safer junctions like roundabouts or adding signalisation and/or turning pockets, and including facilities for walking and cycling.”  

This additional investment builds on the government’s plans to recruit a specialised team of inspectors to build the country’s first-ever Road Safety Investigation Branch. The team will look at how and why incidents happen and build an enhanced understanding of how we can better mitigate collisions.  

It also follows the actions the Government has already taken to improve road safety, including banning any use of handheld mobile phones behind the wheel, updating the Highway Code to introduce a hierarchy of road users, placing those road users most at risk in the event of a collision at the top of the hierarchy.