Young people in Swindon and Wiltshire are being encouraged to spread awareness of pedestrian distraction among their peers.
Dorset and Wiltshire Fire and Rescue Service has launched a road safety competition called See You On The Road.
It is asking for entries from those who live, go to school, or are home-educated in Wiltshire and Swindon and are in Key Stage 2, 3, or 4.
The competition, which closes on December 23, invites young people to design a poster, social media image, animation, or short film to raise awareness about the dangers of pedestrian distraction.
The fire and rescue service's road safety coordinator, Mandy Pantall, said: "We can all help to lessen the number of pedestrian collisions, and we hope that our young road users will come up with a positive and easily achievable message.
"Encouraging a small change in behaviour can make a big difference to a journey outcome, so we’re looking forward to seeing the entries and finding our winners.”
Last year, more than 100 people were seriously injured as pedestrians on the roads in Wiltshire and Swindon.
The main causes of these collisions were the pedestrian failing to look properly before crossing the road and the driver failing to see the pedestrian.
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