Cameron Warwick is about to become the new face of campaign to get more people to sign up for apprenticeships with tech firms.

The 'digital apprentice' spent a weekend being filmed and photographed at Womad for a promotional video made by a team contracted by Swindon-based BCS, the Chartered Institute for IT.

The 20-year old said: “A lot of people think IT is very office-based and involves sitting at computers, in front of a monitor, which is definitely not the case.

"The industry that we work in means we are constantly out on sites and being hands-on plugging things in, but the job is a combination of the physical and the technical.”

Cameron, a junior technical engineer, works for Wootton Bassett firm Etherlive, a specialist events company that provides technology such as wi-fi, telephony, CCTV and live video links at events such as music festivals.

Currently a Level 3 apprentice, he is working towards completing his Level 4, where he will gain a certificate of higher education (CertHE).

He explains why he loves his job: “The best bit is going out and about travelling with the company.

"We go to so many different sites, so many parts of the country that I don’t think I would ever have gone to out of choice. It’s friendly and it’s great to meet new people as well’.

Managing director of Etherlive Chris Green explained why having an apprentice was a good idea.

He said: “Cameron joined us just over a year ago as an apprentice and he has had a rapid learning cycle in terms understanding what we do from a technological point of view, and understanding how events work.

“He’s been a fantastic apprentice.

“It’s got to the point now that after a year he’s capable of going out and running events on his own and looking after some fairly big sites.”

Head of apprenticeships at BCS Annette Allmark said: “Digital apprenticeships are proving increasingly popular.

"Many young people are looking to do an apprenticeship as they follow a structured programme of training, can immediately apply their learning in the workplace and earn a wage at the same time.

"Apprenticeships are a partnership between the apprentice, employer and usually an external training provider such as an independent company, college or university.”

On what advice he would give, Cameron said: “Get out there, see what's are on offer. The best thing that I’ve taken advantage of, with being a BCS apprentice, is both the educational side plus the whole experience of working on the job.”