LADS' mags with sexually suggestive material should be moved to the top shelf of newsagents, out of the sight of children, according to an MP.

North Swindon MP Michael Wills has written to every newsagent in his constituency after concerns from residents that front covers of the magazines are pushing the boundaries of what is acceptable.

Government ministers recently met the National Federation Of Retail Newsagents to discuss the problem.

And the federation has issued advice to newsagents reminding them they are able to exercise discretion about which publications to stock and how to display them.

Mr Wills said: "I do not feel my constituents should be given any cause to be concerned about what their children might see in their local newsagents and I hope newsagents will reflect these concerns by moving potentially offensive magazines to the top shelf."

The material should be available and there is a market for the magazines, but young, impressionable children should not be exposed to the material, according to the MP.

"The magazines are not porn but they have suggestive material on the covers with suggestive wording," Mr Wills said.

Greenmeadow Stores owner John Killingback said he had received Mr Wills' letter but he would not be moving any magazines.

"We've had no complaints from customers," Mr Killingback said.

"I think it's a lot of fuss about nothing.

"Nobody forces them to buy it or to open the pages.

"There's nothing in there that's going to disgust."

Gorse Hill sex shop owner Peter Wannell said it was ludicrous there were no controls on where magazines could be displayed.

He said newsagents could sell exactly the same magazines as his shop.

He said the town desperately needs an adult interests licensing scheme, even if the council was refusing to adopt one.

"There are no rules where they can display them," Mr Wannell said.

"There's a place for it and that's in shops like mine."

Mr Wills' push follows a bid by Labour MP Claire Curtis-Thomas to ensure the likes of Zoo and Nuts are placed on the top shelf of newsagents.

The Bill would establish an independent regulator to ensure explicit magazines are sold only to over-18s and placed out of the reach of youngsters.

The Sexually Explicit Material (Regulation of Sale and Display) Bill received its first reading, but is unlikely to become law because of lack of Parliamentary time.